Quantity, type of stock, digital files accepted, binding (See our quote form for more information). How long has the printer been in business, their production methods, knowledge of sales and client support team, easy to work with, can they help reduce your costs. etc.. Printing is a very competitive business where the survivors are all low cost producers so the only way to reduce the selling price is to reduce overall value (quality and level of service, product quality in terms of material and construction methods). Be watchful of the low initial estimate and the undisclosed additional costs-what do the books cost when they arrive on your doorstep. Get more than you paid for with Hignell Book Printing.